Private Label Start a label run
The Texas Water cat

Your label, our water

Put your name on the bottle.

You bring the artwork. We bring the water, the run and the pallet. Follow the cat from a blank label to a room full of them.

Follow the cat Meet her

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One

It starts with your artwork

Send what you have. We proof it against the bottle, you sign the proof off, and that is the moment the clock starts — not the deposit.

Three to four weeks from sign-off to a pallet on a dock.

Two

A pallet at a time

A pallet is seventy cases of twelve. One pallet is the minimum, which is small enough for a single event and large enough to be worth doing.

Reorder the same artwork and it just runs again.

Three

Then it does the work for you

A lobby table, a wedding, a clinic waiting room, a dealership. The thing everyone picks up and holds for twenty minutes has your name on it.

It is the cheapest piece of branded anything, per minute held.

Four

And it is on the table at the front

Conferences, panels, the photograph that ends up on somebody's feed. Your bottle is in it, in focus, for the whole session.

Same water, same plant, same people — the only thing that changes is the label.

The design

Every marking means something.

She was drawn before any of this existed — on paper, in one sitting, by a twelve-year-old who had opinions about all of it. The brief that came with the drawing was six lines long and specific to the paw.

  • A Texas, in blue, on the hip that faces you.
  • Aqua eyes — the one bright thing down there.
  • A reddish nose, and white inside both ears.
  • Solid black everywhere else. No exceptions.
  • One white back paw. The right one, and only that one.
  • A blue collar of fish skeletons, with a charm that says Texas Water. Blue and white bands near the tail tip, and a dark blue bow.
Three views of the cat: side, three-quarter front, and back
The original drawing of the cat

The original. Everything on this page is built from it.

The drawing came first.

Not a brief, not a mood board, not a committee. A kid drew a black cat with Texas on its hip and a collar made of fish bones, and it was better than anything a brand deck was going to produce.

The art here is that character, drawn out into scenes. Same eyes, same collar, same one white paw — the back right — in every single frame.

Still to do

She hasn't got a name yet.

That is not an oversight. Naming her belongs to the person who drew her, and she is taking suggestions.

Start a run

Send us the artwork

Tell us roughly what it is for and how much you think you need. We will come back with a proof, a lead time and a price per case.

We use your details to answer this and nothing else.